Your answers are personal. We treat them that way.

Who is responsible for your data

Personality Focus is operated under the business name Query Labs, a sole proprietorship based in India, responsible for the personal data processed through this service.

For questions about your data or to exercise your privacy rights, email support@personalityfocus.com.

What we store

We store your account email, authentication records, questionnaire answers, five trait scores, report content, and purchase records. A secure browser cookie connects your anonymous assessment to your account when you sign in. Essential cookies save progress and maintain your session.

Why we use it

We use these records to save your assessment, calculate scores, provide your report, process purchases, and manage account security. Results are calculated automatically with the published IPIP scoring directions and versioned interpretation templates. They are descriptive and not a clinical diagnosis.

Our service providers

Hosting and database providers process the data needed to run the service. Better Auth manages authentication in our database, with Google as an optional sign-in provider. Stripe processes payments; card details do not pass through our servers. Plunk delivers account and purchase emails. Trait scores and raw answers are not sent to email or analytics providers.

Analytics, advertising measurement and email

PostHog receives basic funnel events with opaque identifiers. We do not enable session replay, automatic click capture, or personality-based advertising audiences. We store campaign parameters and Google ad click identifiers to measure advertising. Google receives click identifiers, an opaque order reference, payment time, currency and purchase value. Refunds update that value. We do not send your email, answers, scores or report content to Google for this measurement.

Marketing emails require a separate optional choice. You can withdraw it in your account without losing access to results. Purchases and refunds suppress unpaid report-recovery eligibility. Transactional emails are separate from marketing.

Retention and your choices

Anonymous assessments are scheduled for deletion after 30 days of inactivity. Accounts without purchases or pending payments are scheduled for deletion after 180 days of inactivity. Purchased reports remain available while your account exists, unless refunded. A refund deletes the full report and disables its download; we cannot recall copies already downloaded.

Your account provides data export, email preferences, and account deletion. You can request deletion earlier through your account or by contacting support. Account deletion removes authentication records, assessments, and reports from our active application database. Limited transaction records may be retained separately for accounting, legal obligations, and dispute handling.

Deletion from our application does not automatically erase records held independently by payment and other service providers. Provider deletion requests and backup retention are handled separately, subject to applicable obligations. Contact support@personalityfocus.com for access, correction, deletion, or other privacy requests.